Nike Nature of Motion

At Analog we designed and created a motion piece inspired by running for the Milan Design Fair’s 2016 Nature of Motion Exhibit.

We took centre stage at the show on a enormous 14m x 4m high screen. By exploring different terrains and textures we celebrate the genealogy of Nike through movement.

Credits

Client: Nike
Concept & Design: Analog
VFX Supervisor: Mike Merron
Lead 3D Artists:  Simon Reeves & Cristobal Infante
Art Director: Nidia Dias
Producer: Elle Loveday Rose Lockhart

RND

Nike Milan RND from Simon Reeves on Vimeo.